Having a professional business website is the starting point for almost any new business. However, building a website can seem quite intimidating for those who have never had their own website before. For this reason, the first question I will like to answer is, why you need to have a professional website for your business.
A website is a great marketing tool. If done successfully, it can be an important part of your business, as having a website can be an easy way to earn status and grow your business. Today, websites are more important than ever to small businesses. Otherwise, you risk looking like a company that can’t offer great service. Having a professional website is an easy way to improve your reputation.
Building a website is not very difficult with the many website-building tools available such as WordPress. However, just like building your own business, there are crucial elements to building a website. Regardless of the software you choose, keep these top tips in mind.
Choose the right domain name
It is very important for you to choose the right domain name because you should choose something that makes sense for your websites, and is easy for your visitors to remember. You must also choose a good domain name that is still available. With millions of websites already available, many of your options have already been used, especially if you want to use a .com option, which is recommended because your visitors will automatically type this when they search for it. If you already have a business name, ideally you want to create a domain that matches or is at least comparable. If you are still thinking about how to name your brand or website, you have more space to be creative. Make your domain name easy to spell, keep it short and simple as possible, use the proper domain extension, ensure it is memorable, and consider future growth in the domain name you chose.
Choose the right web hosting provider
A web hosting provider (or sometimes called a website hosting provider) is a company that provides the technology and services necessary to view a website on the Internet. You link your domain name to your hosting provider so that when users visit your website address, they see your website that you save in your hosting account. They will provide you with an easy-to-use server interface like cPanel to access your server. You don’t want to have to use terminal commands to view your server’s content and make changes unless you can afford to hire a professional server administrator to help you. A good web hosting provider will have a good customer service representative that can help you navigate the differences between the different plans they offer and the customer support that will help you learn how to manage when setting up your website, and also respond to you promptly whenever you have any technical issue with the services.
Have great content
Before building your first website, you need to decide what content you want. As a website owner, you need to analyse the content of the website as it is a representation of your business. Even if you plan to hire someone to edit it later, you know your basic business idea better than anyone. So, if you are going to sell products on your site, make sure you have product photos and descriptions ready. If you sell services, you need a description of each service. Prepare as much content as possible before you start building your site. Make sure your business website has a positive impact on visitors. If you are not sure how you want your website to look or how you want your content to read, find some websites that you like. Seeking a professional website designer like Pixie Technologies can help you get an idea of what you want from your new site, and also help you to build a professional website.
Make your website mobile responsive
A responsive website changes its design to provide an experience based on the device being used, especially ideal for mobile viewing. A mobile responsive website includes design elements such as Readable text without zooming, plenty of room for touch targets, and no horizontal scrolling. The main benefit of a responsive design is the guarantee that all users of any device will have the best possible experience on your website. Website responsiveness is also a great way to fine-tune your site content so that people using a mobile device see only the most essential information. Make it easy for your audience to access the content they want. If you have a viral video website, put users on video pages. If you have products or services, make sure users can get to the page they want with as few clicks as possible. Don’t just think about the intuitive navigation in the main menu optimized for desktop and mobile experiences, but also think about the location of your search box and other cues to reach popular content. Do not assume a user is willing to click multiple times to access the latest content or popular product everyone wants.
Optimize your website for search engine (SEO)
Most of our website traffic comes from Google. To rank high on Google, you need to work on search engine optimization for your website. It is best to do this step from the beginning as it will save you a lot of time in the future, not to mention that you will get a lot more traffic sooner. SEO is a set of practices that you apply to your website to ensure that search engines correctly index and rank your website and then display it to search engine users. Once your website has been “crawled” by search engines, it competes with websites with similar content. The better the design and content of your website, the higher your site will appear in search engine results pages.
Finally, successful websites require more than a great design. Pixie Technologies can work with you not only to create a website that suits your business and captures the visitor’s attention, but will also focus on building a website that meets key criteria such as Projects a professional image, offer informative content, include user-friendly navigation, and record fast-loading images that can boost your sales and marketing efforts.