There are 4 billion email users every day, and 99% of those users check their inbox every morning. This is an insane number and a great untapped resource to give your start-up visibility.
Imagine the scene: you’re a consumer, checking your email one morning, and sighing when you’re faced with sales and spam you don’t remember signing up for. There’s nothing more exciting in your inbox than the excitement of first seeing us. Every company wants you to buy if you really just want to know a little more about the people behind the products.
This is where your start-up newsletter breaks the door and brings the party back to the reader’s inbox. Initially, the readership may be small and difficult to grow, leaving you wondering why you spend energy on newsletters at all … Trust us when we say that once you have published a newsletter, the possibilities are endless.
Building relationships with readers
This is already a good sign that your consumers have signed up to hear from you, so now is your chance to let them really get to know you. A newsletter is a place where your creativity and personality can stand out and become more humane in your brand, using regular emails that are such strengths.
Above all, consumers want to know that they are valued and heard, so putting them behind a curtain in the form of a newsletter is a great way to do that. Maintaining this relationship through the consistent issuance of newsletters, whether daily, weekly or monthly, will increase your readership and growth.
Keep readers up to date with company and industry news
As the name suggests, this is a ship for news. Your readers want to know what’s going on, otherwise they wouldn’t be registered, so who better to go to than a horse’s mouth? By keeping them up to date with the news, you increase your position as an authority in your sector.
In addition, as a founder, you are likely to be aware of everything that is happening in your industry and your business, so use this information in your newsletter. You can entice readers to wait for the next update by teasing and publishing news that they can only find out by registering and continuing to read.
Strengthen your brand story and reputation
This applies to everything from the tone of voice to the appearance of the newsletter. This is one of the best ways to embed your brand the way you want it, because you control all aspects. Depending on the launch, you can be playful and funny or serious and formal. It’s up to you to decide, but it has to be consistent throughout.
Consumers like to buy from brands with which they feel they have a personal connection, so reinforcing your story through the newsletter the way you want is a solid foundation to start with.
Increase the visibility of your products and services
There is a balance between what readers expect to be an instant deletion email and what they want to open, and that balance depends on how much advertising is done all the time. So, even if you’re excited about your product (and for good reason) and want to shout about it and get your readers into customers, you need to be tactful about advertising.
The newsletter is more personal and focuses mostly on you and your team, but that doesn’t mean you can’t shed light on all the wonderful things you have to offer. A loyal readership that reads your email with excitement every time shares it with your family, friends and followers, which increases traffic to your social media and websites.
Newsletters are a powerful tool in your start-up marketing arsenal and in the blazon we can help you offer you this irresistible elegance to keep your competition wanting you and your readers to read.
