The Importance of Market and Marketing Research in Business
When it comes to running a business, making assumptions about your customers, market, competitors, or systems can cause you to waste time, money, and effort. To make effective decisions that will grow your business and use your resources wisely, you will need to put some of those resources toward conducting market and marketing research. Market Research vs. […]
Email Marketing Guide for Your Business
Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers. E-mail is most widely used as prospect conversion […]
10 Things to Consider When Choosing a CRM Solution for your business
Selecting the right Customer Relationship Management (CRM) software is a crucial decision for any business. It is a daunting task that needs to be approached carefully. Regardless of the industry size or the type of business, choosing the right CRM software can make or break your company’s success. The right software can help you manage […]
How Does Email Marketing Affect Your Business? Long Live the Newsletter
There are 4 billion email users every day, and 99% of those users check their inbox every morning. This is an insane number and a great untapped resource to give your start-up visibility. Imagine the scene: you’re a consumer, checking your email one morning, and sighing when you’re faced with sales and spam you don’t […]
12 Top Fashionable Summer Outfits for Ladies in Europe
The summer season in Europe can be quite scorching, which means it’s essential to find the perfect attire to keep cool and comfortable while enjoying the beautiful weather. Luckily, there are plenty of great options for ladies when it comes to summer wear in Europe, whether you’re planning to explore picturesque cities or lounge on […]
King Sunny Ade and Chief Bolarinwa Abioro Epic Battle
It was in 1974 that the news broke. Chief Bolarinwa Abioro, the Balogun of Ipokia, the Chairman of African Songs Limited, had taken his star musician to court! Everyone who knew KSA knew Abioro. Everyone who knew Abioro knew Sunday Adeniyi. Sunny was the son. Abioro was the father. What could have gone wrong between […]
10 Strategies for Marketing Your Business Online
A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that helps you brings in more customers and retain new ones. 1. Invest in […]
25 Voicemail Message Examples
Having a professional voicemail message for your business can be essential for projecting the right image to potential customers and partners. Whether you’re a small business or a large corporation, having a clear and concise custom voicemail greeting is key. In this article, we have compiled 25 of the best voicemail message examples that you […]
3 Tricks for Getting More Email Clicks
The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them. […]
The ‘Foolish Man’ and his mega refinery complex
Some years ago, Aliko Dangote, Africa’s richest man invited media leaders to a luncheon at then Protea Hotel in Ikeja to mark his 55th birthday. Some of his guests sat around him at the centre table. They chatted freely. Discussions about our country, the state of the economy soon veered into discussing the absurdity of […]
Muhammadu Buhari To Commission 650,000 BPD Dangote Oil Refinery Today
President Muhammadu Buhari’s government helped build and finance the biggest single-train oil refinery in the world! “… I must really confess that without the government’s support, there is no way we could have done what we have done so far,” Dangote “By the grace of God, Mr President will come and commission (refinery) before the […]
What To Expect While Healing After Giving Birth
A timeline of what to know after delivering your baby. It’s been 40(ish) weeks. You’ve finally made it and you’re holding your new bundle of joy. What’s next? This is probably the biggest question swirling around in your head. It’s OK. Take a deep breath… Many things will change in the days, weeks and months following your […]
How Sex Changes After Menopause
A decline in estrogen can cause intercourse issues, but treatments can help. When you hear about menopause, what do you think of? Maybe you’re focused on fending off hot flashes. Maybe you’re worried about weight gain. Maybe you’re kind of excited not to have your period anymore. What about changes to your sex life? For […]
Tinubu considers Oronsaye report, may merge government agencies
Indications have emerged that the President-elect, Bola Tinubu, will take tough decisions when he assumes duty in order to revive the ailing economy. Some of the decisions he is likely to take include the implementation of the Stephen Oronsaye panel’s report on the reform of the civil service and the removal of the controversial fuel […]
How To Create a Strong Password
What Is a Strong Password? In short, a strong password minimizes the risk of your account being compromised. While there are other important cybersecurity factors, coming up with stronger passwords is the easiest thing most people can do to make their information safer. Remember that passwords can be compromised in different ways. For example, even […]