The Importance of Market and Marketing Research in Business
When it comes to running a business, making assumptions about your customers, market, competitors, or systems can cause you to waste time, money, and effort. To make effective decisions that will grow your business and use your resources wisely, you will need to put some of those resources toward conducting market and marketing research. Market Research vs. […]
Email Marketing Guide for Your Business
Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers. E-mail is most widely used as prospect conversion […]
10 Things to Consider When Choosing a CRM Solution for your business
Selecting the right Customer Relationship Management (CRM) software is a crucial decision for any business. It is a daunting task that needs to be approached carefully. Regardless of the industry size or the type of business, choosing the right CRM software can make or break your company’s success. The right software can help you manage […]
How Does Email Marketing Affect Your Business? Long Live the Newsletter
There are 4 billion email users every day, and 99% of those users check their inbox every morning. This is an insane number and a great untapped resource to give your start-up visibility. Imagine the scene: you’re a consumer, checking your email one morning, and sighing when you’re faced with sales and spam you don’t […]
12 Top Fashionable Summer Outfits for Ladies in Europe
The summer season in Europe can be quite scorching, which means it’s essential to find the perfect attire to keep cool and comfortable while enjoying the beautiful weather. Luckily, there are plenty of great options for ladies when it comes to summer wear in Europe, whether you’re planning to explore picturesque cities or lounge on […]
King Sunny Ade and Chief Bolarinwa Abioro Epic Battle
It was in 1974 that the news broke. Chief Bolarinwa Abioro, the Balogun of Ipokia, the Chairman of African Songs Limited, had taken his star musician to court! Everyone who knew KSA knew Abioro. Everyone who knew Abioro knew Sunday Adeniyi. Sunny was the son. Abioro was the father. What could have gone wrong between […]
10 Strategies for Marketing Your Business Online
A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that helps you brings in more customers and retain new ones. 1. Invest in […]
3 Tricks for Getting More Email Clicks
The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them. […]
The History of African Braids dated back to 3500 BC
The ever-evolving world of beauty births new trends every day. It’s impossible to keep up with all the hairstyle fads that have come and gone throughout time. But one thing’s for sure—braids have been a staple style in the history of hair for what seems like forever. No, but really: The history of braids dates […]
US tells China-based company to sell TikTok share or face ban
The US government has told China-based ByteDance to sell its shares in the blockbuster TikTok app or face a national ban, the Wall Street Journal reported on Wednesday. Western powers, including the European Union and the United States, have been taking an increasingly tough approach to the app, citing fears user data could be used […]
The Origin of Lagos – Isale Eko, Olowogbowo, Oko Faji and Popo Aguda
When Nigeria was governed on the basis of tribes such as Northern (Hausa), Western (Yoruba), and Eastern (Igbo) regions and the colonial Lagos older than Nigeria itself was being claimed as a part of the Yoruba Western region, by virtue of its location and Yoruba origin with reference to its Benin (Edo) royalty as far […]
How I plan to govern Nigeria – Tinubu
The President-elect, Bola Tinubu, on Wednesday, offered insight into how his administration will pilot the affairs of the nation. He said he was ready to listen and take a difficult route in ensuring Nigerians see better days and the country of their dreams. He stated this at the APC Presidential Campaign Council headquarters in Abuja […]
2023 Election Safety Tips and How To Confirm INEC Polling Unit Location
Safety tips for voting during elections The much anticipated 2023 general election is finally upon Nigerians, with less than 24 hours to go. While security agencies have assured voters of adequate protection during the voting exercise, it is necessary for individuals to take personal measures in safeguarding themselves during this critical period. Here are safety tips […]
Don’t Make These 5 Mistakes When Starting Your Next Business
Starting a business offers all sorts of pitfalls. Big ones, like running out of cash or running into legal issues, are hard to ignore. But in the midst of the long nights, major decisions and mountains of paperwork, it’s easy to miss little things that can make a major difference in the long run. Keep an […]
8 Tips for Running a Startup Like a True Leader
Everybody thinks they’re a leader, but most are far from it. Successful startups, at all levels, depend on leadership and the ability of a few to organize both day-to-day and long-term goals. On the face of it, this sounds simple, but the reality is that not everyone is cut out to lead and to run a successful startup. It requires a certain […]